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Keratin straightening is a trending hair care procedure that provides them with a long-lasting smoothness and shine, rendering, moreover, regenerating effect.

Salons and online stores today represent a huge selection of keratin cosmetics for straightening and restoring hair, differing manufacturer, characteristics and pricing policies. Consider the most talked about brands.

Cadiveu Professional - one of the most popular brands that produce tools for straightening and restoring hair by this method.

Cadiveu presents a professional keratin straightening kit - Brasil cacau.

The product is sold in two sets with different volume of bottles (500 and 980 ml). As stated by the manufacturer, this tool is suitable for all hair types.

Each set contains three bottles with the necessary means for the effective procedure. It:

deep cleansing shampoo
working composition
mask

Video: Brazilian keratin straightening Cadiveu

For the convenience of customers created a video instruction on the use of this tool.

A smaller set of tools can be bought from 7700 rubles, the larger is somewhat more profitable - from 12500 rubles. The price is easy to explain the weighty advantages over more accessible analogues:

Immediate result. Hairstyle “ready for use” immediately after the procedure, that is, you can wash your hair, make styling and use hairpins on the same day.
Resistant color. These products not only moisturize and nourish dried out hair, but also significantly slow down the process of washing out.
Natural styling. Hair practically does not need styling with a hair dryer, so that, if desired, you can relax from it - even after drying naturally the hair will be docile and smooth.
Lasting effect. With proper care, hair will delight with its silkiness up to six months.

On the second option, read this article. Curlers-rags can be made from improvised means that are available to each of us.

HONMATokyo

This Brazilian company with Japanese roots in the keratin straightening market since 2008. Manufacturers carefully approach work with hair of different types, because the line of keratin of this brand is quite wide:

Biyouh liss

Fully organic composition that allows the procedure of keratin straightening, even for children and pregnant women. Price - 13,950 rubles per set. Suitable for all hair types.

It is possible to style and even dye your hair immediately after the procedure, the promised effect is from 3 to 6 months.

Cocochoco - (Coco Choco, or as the name is often confused - Choco Choco), the main competitor of Cadiveu in the domestic market.

This line Israeli brand G.R. Global Cosmetics presented on the market means for keratin hair straightening and for further home care.

CocoChoco offers two professional workers for Brazilian straightening: CocoChoco (Original) and CocoChoco Pure in bottles of 1000 and 250 ml. The price for a larger volume is 5900 rubles, for 250 ml - 2000. The democratic price attracts many to the choice of this particular brand.

Video instruction for using Coco Choko keratin:

Cocochoco keratin hair straightening. Training video

Video instruction for using Coco Choko keratin:

Product Feature:

The claimed effect is 3-4 months with Original and 4-5 months with Pure with proper care, using a sulfate-free shampoo. However, the most visible only the first two months
After the procedure, you can not wash, style, pin up hair for 72 hours
One week after the procedure you can dye your hair

In this article, read about masks for hair health based on brandy.

In addition, this link: http: //lokoni.com/uhod/sredstva/maski/maski-dlya-bleska-volos-v-domashnih-usloviyah.html you can learn a few useful recipes for shine hair.

Inoar - Brazilian company that produces hair straighteners for over 20 years.

In Russia, the brand has been represented since 2013. Her keratin line is represented by both professional and home care products.

The main complexes for straightening:

Moroccan hair keratin (cleansing shampoo and working composition).
G-hairkeratin (cleansing shampoo, working composition, mask). G-hairKeratin is a newer development, has an enhanced formula.

The cost of Moroccan Hair Keratin - 8300 rubles, G-hair Keratin - 9300 rubles.

Manufacturers insist precisely on wellness effect Moroccan Hair Keratin, promising effect for 3-4 months.

For hair of ethnic type, it is better to choose G-hairKeratin (effect up to 5 months) and be sure to use the services of a professional.

Tips on choosing tools

The growing popularity of keratin straightening procedure led to numerous fakes.

When buying funds by yourself, you should be sure of the seller’s certification - it’s best to order a set on the website of the company's official representative; the original products also come to the showrooms accompanied by a quality certificate.

Be careful when choosing keratin hair care products, and the result will exceed your expectations!

Manufacturer Reviews

Anya, 27 years old
I tried keratin straightening with a Qadiv.
In general, it is not for thin hair, the volume on my thin hair is gone. I think it was necessary to do it only on the upper strands in order to smooth down the fluffiness and volume. The hair is healthier, very shiny, generally not confused, after washing the land without a hair dryer anyhow, the hair is scattered absolutely straight, this is an unusual feeling.

Coco choko

Tanya, 24 years old
I did a KokoChoko keratin straightening about 3 weeks ago. The hair is rather curly, thick, after that, to be honest, perfectly straight, they stayed only a few weeks, now there is a slight wave, but on the contrary I like it very much. But I didn’t strive for perfectly straight hair, the goal was to remove the fluffiness and to have a well-groomed healthy look. As received, well, plus the hair is much straighter than before the procedure. I will definitely do more.

Olga, 32 years old
I did the procedure using Inoar Moroccan at home. My hair is thin, it is pushed after many years of dyeing. The smell, of course, is hard but, as I understand it, all keratin rectifiers smell formaldehyde. She was very afraid that the volume would disappear. But the result suited me - smooth neat hair. I will do more.

Keratin action

Keratin is a protein that consists of simple amino acids. It enters the structure of vegetation, filling it by 90%. The elements are arranged in a chain, from which a straight thread appears. If there are too many links, then the chain takes on a flowery shape. Hydrogen bonds and disulfide bridges act as additional compounds. Most of the cosmetics destroys these links so that the natural curls smooth out and keep their shape without the use of heat treatment with a hair dryer or an iron.

Fragile, thick and damaged curls always tangle with each other during washing or after. To prevent this from happening, a similar recovery is used.

Who is the procedure for?

Unlike many styling chemicals and specialized shampoos, smoothing in this way has no contraindications. Weakened curls will get a healthy look, and initially good strands will not be affected. The only reason for which something can happen with a head of hair - the master will regret the amount of the composition.

The best producers are Brazilians. It is their cosmetics that is of high quality, but not of low price. It is worth remembering that a good product can not be cheap.

How long does the effect last

It is pleasant to have strong and docile hair. There is not a single woman who would not like to get rid of the need to put them on a daily basis. In order not to waste time on this, keratin straightening is necessary.

Important! The effect of the effect accumulates. After the first time it will last about a month.

Manufacturers guarantee the result for a period of four to six months, but this is possible only if the smoothing and recovery is not the first time.

Types of funds

The modern market of cosmetics constantly offers various types of new products, including keratin. Straightening leads the market, ensuring the popularity of the compositions. Each manufacturer produces a drug that has a number of its advantages and features. Moments that unite all - the hair is restored, their fragility is prevented, they are moistened and acquire a natural radiance.

There are two main types of keratin, Brazilian and American.

Brazilian. Immediately after the procedure, the hair looks smooth and completely healthy. Dull and brittle strands are filled with vitality, due to the fact that the composition fills the hair from the inside, covering the voids and improving the state of scales. In addition, the Brazilian drug is used as a protective agent. The impact of negative factors, regardless of their origin, is reduced. Weather conditions, including rain, hail and snow, will not affect the state of the curls. Within six months you can not worry about the fact that they lose their appearance.

Also in the active ingredients of the product include Brazilian plants that enhance the effect of the drug. That is why straightening got its name. Elements of plants that are applied to the scales, prevent the penetration of ultraviolet rays into the structure. The procedure is absolutely safe. It is suitable for those women who like frequent coloring, giving volume, the use of chemical styling products and ironing at high temperatures. The most disobedient strands will be smoothed, "fluffiness" and disorder will disappear. Brazilian straightening makes the hair beautiful, shiny and elastic.

But! Brazilian protein has contraindications. Since formaldehydes are included in cosmetics for smoothing curls, it is impossible to carry out the procedure for pregnant women and nursing mothers. Formaldehydes enter into many cosmetics in small quantities, but this dosage is enough to negatively
affect the body of the mother and child. Details about keratin hair straightening during breastfeeding, you can get acquainted here, and about other contraindications, clicking on this tab.

American. The main difference from the previous type of keratin is the absence of formaldehydes in the composition. This type of straightening restores the structure and relieves hair from dryness, helps to restore the healthy glow of curls. But the American protein has its drawbacks.

First, the procedure is much more expensive than the Brazilian equivalent. Secondly, the effect will not last more than two or three months, regardless of the frequency of applying cosmetics on the strands. Protection against negative factors is also reduced or completely absent (depending on the manufacturer).

Technology holding

In fact, keratin straightening is a healthy hair care technology aimed at maintaining the smoothness of the hair over a long period, with elements of restoring damaged areas in its structure. The effect lasts from a month, or from six months, depending on the composition, the content of cystine in curls, their initial state.

The main active element of the composition - keratin, a protein containing the amino acid cystine, which is responsible for the condition of hair and nails. Vegetation on the head by about 88% consists of this element. The protein that is applied to the hair during the procedure is extracted from sheep's wool. It is the New Zealand animals that are used, since the ecology in this part of the planet is a level higher than in other places. Grooming takes place strictly in spring, at a time when regrown areas begin to interfere with sheep and animals do not receive harm.

Keratin is isolated from wool according to a special technology patented by manufacturers. Molecules retain all of their useful properties so that, when used by a person, they fill in areas in their hair and restore the integrity of the structure. The effect is sealed at high temperatures, fixing the composition in one place.

This method of hair treatment can be prophylactic, because after straightening, they are protected from the negative influence of the environment. Smog, smoke, snow, rain and hail will not spoil the structure. The procedure is also useful after bleaching curls, staining, highlighting and prolonged exposure to salt water.

Stages of

Keratin straightening is performed in several steps:

Thorough cleansing pryadok. With the help of intensive shampoo they are washed from dirt, sebum and chemical elements of varnishes and fixers. You need to use enough warm water to expose the scales and cystine could penetrate into each.
Application of funds. Curls evenly covered with the composition. The master should not miss a single section, so as not to injure the follicles. You should also choose the manufacturer individually, since each type of hair requires different care and the amount of active ingredient.
Smoothing curls. The last stage involves the use of ironing up to 230 degrees. This is necessary for folding the protein and covering empty areas. If heat treatment does not occur, the effect of cystine will not manifest.

Selection of the type of keratin is a purely individual matter of each. It is worth remembering that the Brazilian has its own contraindications, but longer retains a healthy and pleasant look at the hair. American counterpart is designed for large cash costs, but it has a more benign effect on each hair than the previous one. You should not buy cosmetics on the Internet or in a store to carry out health improvement at home. This should be done by a trained master. Learn more about the effect of keratin on the hair, you can here, or watch the video.

Principle of operation means

Cortex is the main part of the hair, which is responsible for aesthetic appearance, shine, silkiness, obedience, and also performs a protective function. In the process of vital activity, the cortex gradually collapses under the influence of aggressive chemistry (shampoos, coloring, perm), thermal styling devices (hair dryer, iron) and other factors. Reconstructive agents contain a large amount of keratin proteins aimed at restoring the damaged structure.

Kerafill Keratin Hair Reconstructor is a unique product that contains keratin proteins as identical as possible to those produced by the human body. When used, these molecules fill the damaged areas, penetrating deep into the hair structure, nourishing it, moisturizing and strengthening the core.

With each use of Kerafill, the static (fluffiness and electrification) disappears, the damage disappears, the curls become very smooth and soft.

Description of the procedure

The secret of a positive result from using Kerafill Keratin Hair Reconstructor lies in its components. The drug does not contain chemically aggressive components, sulfates, parabens and formaldehydes, which makes it universal and safe to use, absolutely for all people. The product contains vitamins of group E, as well as vegetable oil of cocoa and wheat, with the help of which, the hair instantly comes to life, becomes more moist and flowing.

Attention! Among the features of this product can distinguish the ability to change the colorful pigment.When used, this creates a high risk of discoloration of bleached, bleached and tinted hair.

The technology of the procedure for the hair keratin saturation is as follows:

Deep cleansing hair. It is best to use a special shampoo for deep cleaning, which is included in the line of products for the procedure. This makes it possible to better prepare the hair before applying the basic composition, clean it from grease and dirt. Wash their heads in two stages. First, a small amount of the agent foams and rinses. Due to this, mechanical dirt and surface fat are removed from the surface. Further, the shampoo is applied as a mask, churned and left to affect for 2-3 minutes, then washed off. In this way, the hair is completely cleaned, the scales are opened, and the surface is absolutely ready for further procedures.
Further, the hair should be completely dry naturally or with a cold hair dryer.
Keratin application. This stage is the most crucial, as the result of the whole procedure depends on the quality of its implementation. First of all, it is necessary to evenly divide the curls into several parts (as during dyeing) and fix with clips. Shake the bottle with the product and pour the required amount into a special container. Using a brush, distribute keratin evenly across all strands, starting from the roots and stretching to the tips. Keratin should be covered with a thick layer, enveloping every hair. After applying the hair must be dried with a cold dryer.
Crystallization. After application, keratin is crystallized using a flat iron. When the temperature of the tweezers is 230 °, the strands begin to straighten intensively until the steam disappears completely (4–5 approaches). Under the influence of temperature, keratin molecules crystallize and fill the damaged areas, and also create an additional protective shell.

After the procedure for three days it is forbidden to wet the hair, lay them, braid pigtails or tie a tail. It is forbidden to use any caring sprays, serums and varnishes.

Contraindications

The main contraindications for this procedure are severe respiratory diseases or chronic pathologies of the respiratory tract. But this is only in those cases when formaldehyde is present in the keratin composition. Kerafill Keratin Hair Reconstructor does not contain formaldehyde, so it is absolutely safe!

There are other contraindications:

Too thin, dry and brittle hair. The fact is that after saturation with keratin they become heavier and can break. A few weeks before keratinizing, you must complete a recovery course.
The presence of skin diseases of the head.
Intensive hair loss during pregnancy and lactation.

Effect of using how often can you do

The keratin saturation procedure is the most effective method of repairing damaged hair. With its help, the curls acquire shine, shine, become softer, cease to split and break. In addition, keratinizing has the effect of straightening. Learn more about keratin hair restoration on our website.

When keratin crystallizes under the influence of a hot iron or styler, the damaged scales are sealed, the hair becomes smooth and even, and under the weight of the applied mixture a slight weighting occurs, which ensures straightening.

The effect of one such procedure lasts from 2 to 5 months, and the hair remains healthy for up to six months and does not require any additional reducing agents in the form of oils or sprays. An important role is played by the initial state, the length of the curls and the rules for their care.

Attention! To prolong the effect of this procedure, the use of shampoos and conditioners that do not contain sodium lauryl sulfate is recommended. This component contributes to the active destruction of the keratin protein.

For long hair, one procedure will require a little shampoo for deep cleaning and no more than 70 ml of keratin.

Advantages and disadvantages

The indisputable advantage of saturation of hair with keratin is to restore their damaged structure and improve quality. You can also add to a number of advantages:

no difficulty combing,
healthy shine and smoothness
no need for daily installation
long lasting effect
straightening curls without chemical compounds.

The approximate cost of a bottle of concentrated keratin (280 ml) in the regions of Russia is 2,200 rubles. The price of shampoo for deep cleansing - 650 rubles. Sulfate-free shampoo will cost an average of 800 rubles. By cons it is difficult to attribute, but a plus, perhaps, dubious. The price for its niche is average.

The disadvantages, perhaps, include the time of the procedure, as it will take from 3 to 5 hours. After saturation of the hair with keratin it is strictly forbidden to use dyes based on ammonia. Therefore, most likely, you will have to change the paint, and with it the usual shade.

Popular hair straightening techniques:

Useful videos

Brief instructions on the use of keratin complex Kerafill Keratin and demonstration of the effect.

Straightening and restoring hair with the help of the complex Kerafill.

Caustic but effective

I'd like to tell you about this wonderful set that I received as a result of winning a contest from a social network.

In the package I received 4 bottles and a few brochures on the correct use. These tools are for me salvation. Straightening is not so important for me as it is for the hair to be docile and have a healthy look.

What is very pleased is that all the bottles are numbered. In order not to be mistaken in the sequence, in addition, an instruction in Russian is pasted on each. Everything is described in detail and clearly.

Let's start with number 1.

This is a special cleansing shampoo that removes organic and chemical impurities. The texture of the shampoo is thick and transparent. After application and complete drying, the hair becomes very light. The smell, by the way, is also pleasant, which cannot be said about keratin itself.

So, bottle number 2. Keratin Hair Reconstruction.

This is the most important thing that straightens hair. But there is one thing. It is a pungent, irritating smell. It is better, of course, if this procedure is carried out by someone so that your hair is behind, your eyes feel awful.

But be that as it may, it is probably the only disadvantage of this tool. After application it is recommended to wear a polyethylene cap. The scalp does not pinch, there was no irritation. Well, then everything according to the instructions, straighten the tongs and ready.

And finally, the last 2 bottles. They are intended before care after keratin treatment. This shampoo and conditioner.